Digital Marketing Course
50+ Modules
Special Session
Case Study Discussion
Dropshipping Concepts
Tools & Software
Tools
Themes
Live Projects Exposure
3 to 6 Months Training
Live Projects
Training Mode
In Class
Course Duration 3 | 6 Months
Course Materials E-Notes
Training Session Live Session
Certifications & Exams 30+ Certifications
Practical Learning Assignment | Case Studies | Live Projects
Placement Session Job Preparation & Placement Assistance
Practical Exposure 03 Months Internship – Online Strikers
Key Highlights
A practical based course designed by experts.
Hand on practical exposure on Live Projects.
In-depth practical digital marketing training sessions will make you job-ready with a good salary package.
Taking up our digital marketing course with 50+ Modules can help working professionals have an edge over their colleagues.
Tools and Software Support.
AI-Powered Digital Marketing & PR Communications Course
Launch Your Career with Digital Marketing & PR Communications Course
In a time when digital skills evolve faster than ever, staying updated isn’t a choice but a necessity. Digital Marketing & PR Communications Course by the Institute of Design, Events & Arts (IDEA) delivers a practical, AI-led learning experience built to prepare you for 2025 and beyond. Whether you're exploring new career options or looking to upgrade your existing skillset, this 6-month in-person course in Noida gives you more than a certificate and builds your foundation for long-term success.
why Choose This Course?
- Learn from top industry mentors and digital marketing leaders
- Experience hands-on training with AI tools used by top agencies
- Get 100% job guaranteed including mock interviews and profile building
- Work on real-time projects across different domains
Collect globally accepted certifications and enhance your portfolio
AI-Powered Digital Marketing Course For Transforming Your Career! Course
Launch Your Career with Digital Marketing & PR Communications Course
Whether you’re fresh out of college, a freelancer expanding your offerings, or a mid-career professional aiming to pivot, this is your pathway to enter a fast-paced, rewarding field. Learn at the Best Digital Marketing Institute in Delhi NCR, and gain more than skills and career clarity.
|
Feature |
What You’ll Get at IDEA Center |
|
Course Title |
AI-Powered Digital Marketing & PR Communications Course |
|
Duration |
6 Months |
|
Location |
Sector 63, Noida |
|
Placement Support |
100% job guaranteed |
|
Certifications |
30+ Recognized Certificates |
|
Key Highlights |
AI Tools, PR Training, Live Projects, Case studies and freelancing |
What You’ll Learn: 2025-Ready Curriculum
Digital Marketing Course
50+ Modules | AI-Powered | 100% Job Guarantee | Tools Training + Certifications
Introduction to Digital Marketing
- Overview of digital channels, career scope & structure
- History & evolution of digital marketing
- Digital ecosystem, marketing funnel, buyer’s journey
- Types of campaigns & tools overview
Basics of Marketing & Branding
- Core concepts of marketing
- 4Ps, STP model, customer personas
- Branding principles and visual identity basics
- Using AI tools to analyze consumer behavior and brand sentiment
AI in Digital Marketing
- ChatGPT, Jasper, Writesonic for content
- Midjourney/DALL·E for creatives
- AI email/ads generators and predictive analytics
Website Creation Without Code
- WordPress, Wix, Elementor basics
- Themes, plugins, SEO setup
- Speed optimization and basic CRO
- AI-based heatmaps & smart UX improvement suggestions (like Hotjar AI)
Domain & Hosting Integration
- Choosing & purchasing a domain
- Connecting hosting to CMS
- SSL, email, and subdomains
- AI chat support integration for domain/hosting FAQs
Content Marketing
- Types of content: blog, video, audio, graphics
- Planning calendars, hooks, storytelling formats
- Integrating AI tools for faster ideation and writing
- SEO-aligned content and repurposing strategies
- AI-powered plagiarism checkers and readability enhancers
Professional Blogging
- Niche research and competitor benchmarking
- Blog structure and keyword placement
- AI-assisted blog writing and editing
- Monetization through AdSense & affiliate links
- AI grammar & tone checkers for content polishing
Social Media Marketing (SMM)
- Strategy for Instagram, LinkedIn, Facebook
- Platform algorithm understanding
- Scheduling tools & content formats
- Organic vs Paid comparison
- AI scheduling tools (e.g., Predis.ai) & post timing optimizers
Meta Business Suite & Ads Manager
- Ad set-up for awareness to conversion
- Budgeting, lookalike audience, interest targeting
- Pixel setup, A/B testing & reports
- Using Meta AI tools for automated ad performance predictions
Social Media Optimization (SMO)
- Profile branding & optimization
- Content calendars, captions, bios
- Posting strategies for reach & engagement
- Caption and hashtag generation with AI copy tools
Social Media Parameters & KPIs
- Engagement rate, impressions, CTR
- Platform-specific benchmarks
- Using insights to improve content
- AI analytics dashboards like Socialbakers
Content Creation & Designing
- Canva fundamentals + short-form creatives
- Adobe Express, InShot, Filmora, CapCut basics
- Reels, YouTube shorts, infographics & carousels
- Thumbnail, banner, static ads & story creatives
- AI-powered visual generators (like DALL·E) for idea generation
SEO (Search Engine Optimization)
- On-page, off-page & technical SEO
- Keyword research, mapping, clustering
- Core Web Vitals, voice SEO & mobile SEO
- Tools: Ahrefs, SEMrush, GSC, Ubersuggest
- AI-driven keyword clustering and gap analysis (SurferSEO, NeuronWriter)
Search Engine Algorithms
- How Google ranks content
- BERT, MUM, and RankBrain simplified
- Search intent classification and behavior
- AI-based SERP pattern prediction tools
Local SEO & Business Listing
- Google Business Profile (GMB) optimization
- Citations, NAP consistency & local backlinks
- Review strategy and location-based SEO
- Review sentiment analysis using AI tools
Google Search Console
- Site indexing, performance tracking
- Fixing coverage & crawl issues
- Submitting sitemap, enhancing visibility
- Use AI to auto-suggest critical technical fixes
Google Analytics 4 (GA4)
- Real-time tracking setup
- Events, conversions, audience reports
- GA4 dashboards for campaign analysis
- AI insights and automated anomaly alerts in GA4
Google Tag Manager
- Setting up custom events & triggers
- Conversion tracking via GTM
- Cross-domain tracking basics
- AI-tag templates & debugging suggestions
Conversion Rate Optimization (CRO)
- Heatmaps, scroll maps, and user behavior
- A/B testing & multivariate tests
- Improving landing pages and CTAs
- AI-powered CRO platforms like VWO, Unbounce Smart Traffic
Voice Search & Mobile Optimization
- Schema markup and mobile-first indexing
- VSO: Tools for voice readiness
- AI voice assistants and content alignment
- Integration of AI transcription tools for content indexing
Google Ads (PPC)
- Search, Display, Shopping, App ads
- Keyword match types, bidding strategies
- SKAG, conversion goals, extensions
- Ad copywriting & A/B testing
- AI ad copy generators & budget optimizers
Bing Ads
- Campaign setup and import from Google
- Audience settings and budgets
- Bing Ads editor usage
- AI-based recommendations within Bing Ads
Remarketing & Retargeting
- Dynamic remarketing via Google & Meta
- Custom audiences, exclusions, frequency capping
- Retargeting funnels & sequencing ads
- Predictive audience segmentation with AI
Email Marketing & Automation
- Tools: Mailchimp, Zoho, Sendinblue
- Templates, sequencing, personalization
- Funnel setup: Lead → Nurture → Convert
- AI subject line testing and best time-to-send predictions
Lead Generation for Business
- B2B vs B2C funnels
- Form tools: Typeform, WPForms, JotForm
- Email capture popups, CTA triggers
- Lead scoring & handoff
- AI-powered lead enrichment and scoring
YouTube Marketing
- Channel branding, SEO, playlists
- Monetization, thumbnails, Shorts strategy
- AI tools for subtitles, auto edits, scheduling
- Thumbnail generation via AI & content repurposing
E-commerce Store Creation
- Shopify, WooCommerce walkthrough
- Product listing, shipping & checkout setup
- Integrations: Razorpay, Stripe, Google Shopping
- AI product description writers & inventory forecast tools
E-commerce Marketing
- Store SEO, product ads, influencer collabs
- Upselling, cross-selling, UGC campaigns
- Cart abandonment flows
- AI recommendation engines & dynamic pricing
Affiliate Marketing
- Finding affiliate networks: Amazon, CJ, Impact
- Affiliate links, tracking, and disclosure
- AI tools to create landing pages & reviews
- Affiliate performance forecasting using AI
Dropshipping with Shopify
- Supplier search & product selection
- Tools: Oberlo, DSers
- Ad strategy for dropship funnels
- AI for inventory sync and fulfillment prediction
Online Reputation Management (ORM)
- Review generation and management
- Brand monitoring tools: BrandMentions, Mention
- Sentiment analysis with AI tools
- Auto-reply generation with tone control
Influencer Marketing & Personal Branding
- Identifying micro/macro influencers
- Outreach emails and pricing formats
- Personal branding strategies for founders
- AI-assisted influencer matchmaking platforms
Inbound Marketing
- Attraction-based content strategy
- Lead magnets, quizzes, newsletters
- Journey mapping: Awareness to advocacy
- AI content generation & automation workflows
Funnel Marketing
- Awareness, consideration, conversion model
- Funnel mapping tools like Funnelytics
- Tracking each funnel stage via tools
- AI funnel performance predictors
Tools of Digital Marketing
- SEMrush, BuzzSumo, SimilarWeb
- Grammarly, Copy.ai, Jasper
- KeywordTool.io, Canva, Bitly
- Overview of AI-first tools in daily workflows
Chatbots & WhatsApp Marketing
- Tools: Tidio, WhatsApp Business, Zoko
- Auto-replies, sales funnels via bots
- Drip flows & user segmentation
- AI chat flow design and NLP-based responses
Competitor Analysis
- SWOT & GAP analysis
- Tools: SEMrush, UberSuggest, Meta Library
- Tracking content & ad strategies of competitors
- AI tools for ad intelligence (e.g., AdCreative.ai)
Voice & Podcast Marketing
- Starting a branded podcast
- Tools: Anchor, Spotify for Podcasters
- Promotion via reels, shorts & blogs
- AI transcription and voice modulation software
Inbound vs Outbound Strategy
- Differentiating the demand vs push strategy
- Integration with ad & email strategies
- Funnel-level application
Creating Marketing Strategy
- Goal setting & strategy document templates
- Timeline creation and KPI mapping
- Real brand case assignments
- AI SWOT tools and roadmap generators
Programmatic Ads (Introductory)
- How automated media buying works
- DSPs, SSPs, Ad Exchanges
- Real-world use cases
Online Display Advertising
- Banner ad formats & specs
- Ad networks overview: GDN, AdRoll
- Tools to create display creatives
- AI tools for banner resizing & testing creatives
Gmail Ads & Discovery Ads
- Placement types & ad formats
- Gmail promotions & targeting
- Mobile-first best practices
Google AdSense
- Website monetization process
- Policy compliance & RPM/CPM
- Ad placement strategies
Digital Marketing Interview Preparation
- Resume + portfolio building
- Personal brand optimization
- Mock interviews and feedback
- AI-based resume scoring and improvement suggestions
Resume Building & LinkedIn Optimization
- Industry-specific resume formats
- LinkedIn SEO and networking
- Cover letters and certifications showcase
- AI tools for resume formatting & ATS compatibility
Freelancing as a Career
- Platforms: Upwork, Fiverr, Toptal
- Proposal writing, pricing models
- Client onboarding basics
- AI for writing client proposals & pitch templates
Placement Assistance
- Real-time job alerts & internship help
- Resume circulation to hiring partners
- Interview scheduling & support
Case Study Discussions
- Global brand success & failures
- Dissecting ad campaigns
- Indian case study assignments
- AI insights into campaign outcomes
Assessment Session
- Final capstone submission
- Viva + practical evaluation
- Certification eligibility test
PR & Communications Course
5+ Core Modules | AI-Integrated | Industry-Relevant Tools | Campaign Practice + Certification
Module 1: Foundations of Public Relations & Media Landscape
* Understand the roots and evolution of PR in the modern world.
- What PR is and how it differs from advertising/marketing
- Role of media in shaping public perception
- Modern vs traditional media: Print, TV, digital
- Understanding PR ethics, regulations, and codes
- Communication models: Shannon-Weaver, Berlo, etc.
Module 2: Writing for PR, Media & Corporate Communication
* Master the language, tone, and formats PR pros use every day.
- Drafting press releases, media invites, and official statements
- Writing speeches, articles, and op-eds
- Tone setting across internal vs external communication
- Creating a corporate communication strategy
- AI Tools: Use of Grammarly, Jasper for tone polishing
Module 3: PR Planning, Campaign Execution & Crisis Handling
* Structure meets strategy in this action-based module.
- Planning PR campaigns with timelines, goals, and budgets
- Mapping audience, media contacts, and outreach flow
- Press event planning, guest handling, and follow-ups
- Managing brand crisis and preparing holding statements
- Real-world simulation of crisis management
Module 4: Event & Influencer Engagement for Brand Visibility
* Explore how modern PR goes beyond press releases.
- Event planning: from logistics to media handling
- Press coverage tactics and follow-up reporting
- Identifying and collaborating with influencers
- Coordinating press kits and branded content
- Case examples from successful PR-led launches
Module 5: Portfolio Building & PR Career Launch
End with execution and clarity on your next step.
- Build your own PR campaign from scratch
- Simulated brand project: Event + Communication Plan
- Prepare your PR-specific resume & LinkedIn updates
- Personal branding & mock interviews for PR roles
- 1:1 mentor review of final campaign work
Job Roles & Salary Expectations
This course opens doors to high-demand job profiles in digital and PR verticals:
|
Job Profile |
Starting Salary Range (INR/month) |
|
SEO Executive |
₹25,000 - ₹35,000 |
|
Google Ads Specialist |
₹30,000 - ₹45,000 |
|
Social Media Manager |
₹28,000 - ₹40,000 |
|
PR & Communications Associate |
₹30,000 - ₹42,000 |
|
Digital Marketing Executive |
₹25,000 - ₹40,000 |
|
Performance Marketing Analyst |
₹25,000 - ₹40,000 |
|
Content Strategist |
₹20,000 - ₹35,000 |
|
Influencer Marketing Expert |
₹25,000 - ₹40,000 |
With experience, niche specialization, or agency roles, your income can grow significantly. IDEA ensures strong support through Digital Marketing Job Opportunities and ensures a good salary package and mentorship.
Who This Course is For:
- Recent graduates from any educational background
- Freelancers or creators expanding digital service offerings
- Business owners managing their brand visibility online
- Mid-career professionals pivoting to marketing & PR
- Anyone interested in high-growth digital careers
No previous marketing experience required.
Why Choose IDEA Center?
- In-person learning at the dynamic Digital Marketing Institute Noida
- Projects based on real agency briefs, not just classroom theory
- Guidance from professionals working in leading marketing firms
- Lifetime access to updated learning resources and tools
Centrally located in Sector 63, IDEA Center even provides SEO Certification in Noida, known for its hands-on approach and results.
Frequently Asked Questions
1. I’m not from a marketing background. Can I still apply?
Absolutely! Many of our successful students come from IT, design, commerce, and even law backgrounds. The course is designed to start with the basics.
2. Will I receive official certifications?
Yes. You’ll earn industry-recognized certificates like Digital Marketing Certification Delhi NCR and PR Certification Delhi NCR, along with Google, HubSpot, Meta, and more.
3. Are the projects real?
You’ll work on 2-4 live campaigns and client briefs to build a job-ready portfolio.
4. What support do I get post-course?
You’ll receive career guidance, profile-building help, mock interviews, and direct job referrals via our 100% job assistance program.
5. Can I complete the course in 3 months instead of 6?
The full course is designed as a 6-month journey for proper skill-building and portfolio development. While you can speed up learning, we recommend completing all modules, live projects, and certifications for best results.
6. Will I definitely get a job after the course?
While no institute can “guarantee” jobs, our 100% job assistance includes resume help, mock interviews, job referrals, and access to paid internship opportunities — and many of our students get placed even before completing the course.
7. I’m still in college. Can I take this course alongside my degree?
Yes! Many of our students are in their final or pre-final year. The classes are structured to be manageable with college schedules, and the skills you gain give you a serious head start before graduation.
8. What’s the average salary after completing this course?
Freshers typically start with ₹25,000-₹35,000/month depending on role and skill level. With 1-2 years of experience, salaries can jump to ₹40,000+ per month, especially in SEO, Ads, and Social Media roles.
9. What if I miss a class or two?
We offer recorded sessions, backup classes, and mentor support so you won’t miss out on core content.
10. Do I need a laptop to join the course?
Yes, since this is a hands-on course involving tools like Google Ads, Meta Business Suite, Canva, etc., having your own laptop is essential for practicing at home and completing assignments.
11. How many certifications will I receive after the course?
You’ll receive over 30 certifications, including IDEA’s in-house certification, Google Ads, Google Analytics, HubSpot, Meta, SEMrush Academy, and more, all recognized by recruiters.
Final Note
What makes this AI digital marketing course worth your time and money? It isn’t just the tools, mentors, or location. It’s the way we help you connect your learning with a real job.
This is your sign to stop scrolling and start growing!