Course Curriculum

12-Months Event Management Course

Objective: Provide students with complete knowledge and practical exposure to the event industry.

Introduction to Event Management


- History & types of events

- Roles & responsibilities of an event manager

- Event planning basics

Event Planning & Logistics

- Budgeting, permissions, and timelines
- Vendor management

- Site selection & layouts

Creative & Technical Aspects

- Stage, sound, and light basics

- Décor themes
- AV and multimedia integration

Corporate & Social Events

- Wedding planning

- Product launches
- MICE (Meetings, Incentives, Conferences, Exhibitions)

Marketing & Presentation Skills

- Event marketing strategies

- Sponsorship proposals
- Presentation making (PPT, Canva)

Live Project & Final Assessment


- Students plan and execute a mock/live event

- Final evaluation & certification

6-Months Travel & Air Ticketing Course

Objective: Train students in travel planning, air ticketing systems, and tourism operations.

Introduction to Travel & Tourism

- Components of the travel industry
- Roles in travel agencies
- Tourism geograph

Air Ticketing Basics

- Types of tickets
- Airline terminologies
- Passport & visa requirements

GDS (Global Distribution System) Training

- Stage, sound, and light basics

- Décor themes
- AV and multimedia integration

Tour Packaging & Itinerary Making

- Creating customized travel packages
- Costing and hotel bookings

- Travel insurance

Customer Service & Sales

- Handling clients
- Upselling packages
- Complaint handling

Industry Readiness

- Soft skills, resume building

- Internship/agency tour
- Final assessment & certificate

6-Months PR Communications & Digital Marketing

Objective: Equip students with the skills to craft impactful brand stories, manage media relations, and run result-driven digital campaigns.

Fundamentals of Public Relations

- Introduction to Public Relations
- History and Evolution of PR
- Difference Between PR, Marketing & Advertising

Communication Theories & Media Landscape

- Key Communication Models (Shannon-Weaver, Lasswell, Berlo)
- Traditional vs Digital Media
- Understanding Media Channels (Print, TV, Radio, Digital)

Writing for PR and Media

- Press Releases and Media Alerts
- Crafting PR Pitches and Media Kits
- Speech Writing, Articles & Editorials

PR Campaign Planning & Execution

- Elements of a PR Campaign
- Setting Objectives and KPIs

- Budgeting and Scheduling PR Activities

Performance Tracking & Analytics

- Google Analytics and PR Metrics

- Tools to Measure Engagement and ROI
- Generating PR Reports and Dashboards

Digital PR and AI in PR

- Digital PR Tools & Strategies

- Using AI for PR Monitoring and Campaigns
- Integrating Influencer Marketing in Digital PR

Branding & Brand Communication

- Understanding Brand Identity and Positioning

- Building Brand Voice and Tone
- Role of PR in Brand Management

Event Management & PR

- Planning PR Events and Press Conferences

- Media Coverage and Guest Handling
- Event Reporting and Post-Event Communication

Corporate Communication & Crisis Management

- Internal vs External Communication
- Handling Crisis: Case Studies and Protocols
- Reputation Management & Damage Control

Social Media Strategy and Management

- Building Social Media Campaigns

- Tools for Scheduling and Analytics
- Community Engagement and Online Reputation

Content Marketing and SEO

- Types of Digital Content (Blog, Video, Podcast, Infographics)

- Content Calendars and Storytelling Techniques
- Introduction to SEO for PR Professionals

Capstone Project & Portfolio Building

- Designing a Full PR Campaign (Concept to Execution)

- Creating a Digital Portfolio (Blog, LinkedIn, Website)
- Final Presentation, Client Pitch & Viva

3-Months Photography Course

Objective: Teach students professional photography skills for events, products, and creative shoots.

Basics of Photography

- Types of cameras & lenses
- Exposure, ISO, shutter speed
- Framing and composition

Specialized Photography

- Event photography
- Portrait and fashion photography
- Product photography

Editing & Portfolio Development

- Photo editing using Lightroom/Photoshop

- Creating a professional portfolio

- Final exhibition of student work

Frequently Asked Questions

1. What makes IDEA Center different from other institutes?

IDEA Center offers hands-on, real-world training through live projects, mentoring from industry experts, and exposure to the actual industry workflow. We focus on making students job-ready from day one, especially in events, photography, and travel.

2. Is your Event Management Course suitable for beginners, and how long is it?

Yes, our Event Management Course is designed for beginners as well as enthusiasts. As a top Event Management Institute in Noida, we offer a 12 month event management master’s course including 6 months of classroom learning and a 6-month paid internship. Both cover essentials like planning, logistics, creative production, and event planning in MICE tourism.

3. What does the Photography Course at IDEA Center cover?

Our professional Photography Course in Noida includes fundamentals like camera handling and composition, along with specialized training in event, product, and fashion photography, plus editing and portfolio development.

4. Do you offer training in travel and ticketing systems?

Absolutely. Our program at the Travel Management Institute in Noida/Delhi NCR includes GDS systems, itinerary planning, visa processing, and customer service, ideal for anyone interested in the travel industry.

5. Will I get practical exposure during the course?

Yes. Every course at IDEA Center is packed with live assignments, on-ground training, and mock/live projects so students can gain actual industry experience. Along with hands-on learning, we provide 100% job assistance to support your transition smoothly into the professional world.

6. How do I apply to IDEA Center?

You can apply online through our website. Click Here or Request a Brochure to get started with your creative journey at our top Event Management Institute in Noida!

7. What does the PR Communications and Digital Marketing Course include?

This course focuses on building brand narratives, handling media relations, influencer outreach, campaign planning, content strategy, and digital tools essential for success in today’s PR and digital industries.