Program Overview

Everything You Need to Build, Launch & Scale Digital Campaigns!

 

1. AI-Powered Marketing & Automation (Real-World Application)

AI isn’t coming. It’s already running your competitor’s next campaign.
Learn to use AI tools like ChatGPT, Copy.ai, Jasper, Canva Magic, and HubSpot AI for content, audience research, email flows, and ad copy that learns and adapts.

● Includes live simulations with tools used by real agencies.

 

2. Content Strategy & SEO: Focused on User Intent, Beyond Basic Keywords

Good content doesn’t just sound nice; it ranks.
Understand how search intent, user journey, and content formats (blogs, videos, guides) work together. Master internal linking, schema, and tools like SEMrush & Google Search Console.

 

3. Paid Media Planning & Platform Deep Dive

Facebook, Google, Instagram, LinkedIn, etc, every platform has its own rules.
Learn to create multi-platform ad campaigns, set budgets, pick objectives, and A/B test creatives that don’t just look good but convert.

● You’ll also get certified in Google Ads & Meta Blueprint by the end of this module.

 

4. Performance Marketing & Analytics (The Numbers That Matter)

Vanity metrics are out. Real growth is in.
Build custom dashboards, analyze ROI, measure CAC/CLTV, and track user behavior. Learn GA4 inside-out and understand where to spend (and stop spending) money.

 

5. Digital Tools Mastery (Hands-On)

● Google Ads, GA4, Tag Manager

● Meta Business Suite

● Canva, Buffer, Notion (for content workflows)

● Hotjar, Ubersuggest, HubSpot (for automation)

 

Strategic PR & Communication Modules

Because Brand Trust Isn’t Built in a Day

 

6. Public Relations Basics: From Theory to Application

Understand the DNA of public relations, its evolution, and how PR acts as a brand’s steady voice in a noisy world. This isn’t just theory, it’s your foundation for real strategy.

 

7. Writing for PR (Write Like It’ll Be Quoted)

Master the art of writing press releases, brand statements, crisis responses, and journalist-ready content. Understand how your message’s tone and the moment it's delivered can directly impact how audiences interpret and respond to your brand.

 

8. Crisis Communication & Corporate Messaging

What happens when things go wrong?
You’ll simulate crisis scenarios, prepare messaging frameworks, and learn how professionals protect brand reputation when every second counts.

 

9. Event Management for Brand Visibility

Press meets, brand launches, influencer collaborations! Plan and execute real events that get attention. Master every detail, such as planning event invitations, creating post-event evaluation reports, etc. 

 

10. Brand Communication & Positioning

Beyond aesthetics, this is about strategy. Understand how to define a voice, maintain brand consistency, and build a perception that sticks across channels.

 

Capstone Project: Make It Real

You won’t just “learn” here. You’ll actually do it.

Once you complete your course, you will become skilled in:

● Building and presenting a complete campaign (PR + Digital)

● Pitching to real mentors and industry reviewers

● Getting LinkedIn-ready with project samples and strategy docs

● Building a portfolio that makes recruiters pause

 

Career Scope & Certifications

This course prepares you for real roles with recognized certifications, not just theoretical knowledge.

 

Certifications You Get

● Google Ads Certification (Search, Display, Video)

● Meta Blueprint Certification

● HubSpot Inbound Marketing Certificate

● IDEA Center Industry-Certified Course Completion

● IDEA Digital Marketing Course Noida Certification

 

Top Roles This Course Leads To

● Performance Marketing Analyst

● PR & Communication Associate

● Social Media Strategist

● Content Marketing Executive

● Digital Branding & Outreach Manager

● SEO Strategist / On-Page Optimization Specialist

● AI Marketing Assistant / Campaign Automation Executive

 

Who This Course Is For

● Freshers or graduates from any academic background looking to build a career in digital marketing or PR

● Working professionals from any industry aiming to upskill or switch to marketing and communications roles

● Content creators and influencers ready to professionalize their brand strategies

● Small business owners or entrepreneurs managing their own digital presence

● PR or media professionals expanding into digital tools and platforms

● Career switchers eager to enter the dynamic world of branding, marketing, and communication

 

No prior experience? Perfect. We train you from the ground up, and all you need is the hunger to learn and a strategic mindset.