What You’ll Actually Learn Inside This 6-Month Program

 

Fundamentals of Public Relations

Before you start doing the job, you understand what it means. This section helps you break down what Public Relations is, how it evolved, and how it differs from advertising or marketing. It’s your base before the action.

 

Communication Theories & the Media World

Every message goes through a path, and this section explores that journey. You’ll study key communication models like Shannon-Weaver and Berlo, understand how traditional media gave way to digital, and get a clear idea of how print, TV, and online media behave differently.

 

Writing for PR and Media

Representing a brand means mastering both the message and its delivery. You’ll practice drafting press notes, official statements, speeches, and articles. You’ll also develop the tone required for different types of media kits and PR pitches.

 

PR Campaign Planning & Execution

Campaigns don’t start with creativity, they start with structure. You’ll work through objectives, timelines, budgeting, and how to bring structure to what seems like abstract communication.

 

Performance Tracking & Analytics

Without metrics, it's impossible to show real impact. This section shows you how to use Google Analytics, measure KPIs, build dashboards, and understand the return on effort for any PR or digital initiative.

 

Digital PR and AI in PR

The digital layer is no longer optional. You’ll explore PR tools and AI-based platforms that help with real-time tracking, campaign automation, influencer integration, and digital-first outreach.

 

Branding & Brand Communication

The brand is everything the public experiences, besides just its logo. Learn how PR professionals define voice, positioning, tone, and identity, and how they maintain them across different platforms or situations.

 

Event Management & PR

When your strategy hits the ground, this is what it looks like. Plan events, manage press interactions, handle guest communication, and learn how to report and evaluate the outcomes after a live brand moment.

 

Corporate Communication & Crisis Management

What happens when things go wrong? This section helps you manage communication during tough times. From internal updates to public statements, and case studies to damage control, you’ll be guided through real-world examples.

 

Social Media Strategy and Management

You'll learn to plan content beyond just topics: timing, platforms, strategy, and purpose all matter. Learn platform-specific content strategies, engagement models, scheduling tools, and how to respond like a human, not a chatbot.

 

Content Marketing and SEO

This isn’t only for writers. You’ll understand how storytelling connects to blog visibility, Google search rankings, and real conversions. From building calendars to tracking what works, it’s all part of a modern marketer’s toolkit.

 

Capstone Project & Portfolio Building

You'll conceptualize and execute an entire PR initiative from idea to rollout. This includes building a full client pitch, writing all support documents, running a simulated digital campaign, and presenting it professionally. Your final project, blog, and LinkedIn updates become your portfolio to carry forward.

 

Real-World Application

Classroom concepts are only as good as the real-life simulations they lead to. In this course, every student will:

 

-Build a full-scale PR and digital communication plan for either a real or simulated brand.

-Run a mini digital campaign with measurable KPIs.

-Deliver your campaign proposal to a jury of mentors and sector professionals for review.

-Every module ends with a task, and every task gets real feedback.

 

Where Can This Course Take You?

Graduates of this IDEA PR and Digital Marketing Course in Noida don’t just walk away with a certificate, they leave with career clarity, practical confidence, and 100% job assistance baked into their learning journey.

 

Potential Job Roles:

-Public Relations Associate at a media firm or communication agency.

-Digital Marketing Executive managing campaigns and analytics

-Brand Communication Strategist working with in-house marketing teams

-SEO & Content Specialist for startups or digital-first companies

-Social Media Manager handling platforms, ads, and outreach

 

Whether you aim to build your own PR consultancy, freelance as a content specialist, or work with a multinational brand, this course creates multiple access points.